My oldest is 15 and took the PSAT for the second year - her school urges them to start taking it in the 9th grade for practice.
What is impressing her? All the lovely and expensive mailers from colleges she has never heard of. In a year when units of mail are down dramatically, my lovely teenager is impressed by old fashioned mailed brochures.
I view it that mail isn't otherwise part of my children's overdeluged lives of digital images. It now has become "special."