Friday, May 1, 2009

Kids Brains? Good, Bad, & Grey

I sat through a great presentation yesterday by Dr. Aimee Drolet of UCLA Anderson School about how older consumers react to emotional messages and how their worldviews on the time they have left impacts the responses to messages.

One conclusion she reached from her own and related research is that older study participants were more comfortable with a balance of inputs -- good and bad, for example. In contrast, younger respondent in the US (not in Asia) needed to perceive something as either good or bad and had a difficult time with "grey." She said that wasn't the same in more communal cultures.

Hmm. I wonder if that is the same with our younger children and how that impacts their decision-making? My own tween/teen children seem to have positive responses to more things than I would expect, but I've never looked at their attitudes this way...